Founded in 1912, Suehirodo carries on the traditional techniques used to craft Nagoya sensu since the mid-1700s, preserving these techniques at every step, from making the fan ribs and paper to the folding and finishing processes.Suehirodo, originally a manufacturer of fans for export, shifted its focus in the 1970s and began introducing original designs that highlight the strengths of Japanese fan-making techniques to appeal to the domestic market. This new take on fan design has created fresh demand from companies looking for folding fans specifically for events or gifts.